Virtual Magic Kingdom
VMK (Virtual Magic Kingdom) was a free MMO created and run by Walt Disney Parks and Resorts Online. The game allowed players to enter a virtual Disneyland which was broken into the same individual lands (Tomorrowland, Fantasyland, etc.) as the theme park and contained everything from minigames to shops in which players could "buy" items for their characters. Each land was laid out and themed just as the actual lands were including associated ambient music and sounds.
In addition to touring each land and "playing" many of the attractions, guests also were provided their own rooms which could be decorated with items "bought" in the stores throughout the park as well as visited by other VMK guests. Some rooms contained games in which prizes could be won while others were simply a nice place to relax and take a break from a hectic virtual vacation.
In addition to collecting pins and finding Hidden Mickeys while visiting the Virtual Magic Kingdom, guests could also win special prizes by completing real in-park quests. Guests participated in scavenger hunt like games while at the parks and then provided their answers to a Cast Member at the VMK store on Mainstreet at either Disneyland or The Magic Kingdom. As a reward, guests were given cards that contained codes to unlock unique items in VMK such as costumes/clothing or guest room items.
VMK was launched in mid-2005 as part of the "Happiest Celebration on Earth" campaign celebrating 50 years of Disney parks. New lands continued opening through mid-2007.
Despite its popularity and the overwhelming desire of fans to begin paying a subscription fee to have the ability to continue playing, VMK closed to guests on May 21, 2008.
And now... you can play VMK again! A new site has brought the game back to life. Check out My VMK to login!